Isn’t coffee just coffee?

▪ Isn’t coffee just coffee?
Is Ghirardelli cocoa just cocoa, or truffles just another mushroom or …...? All specialty coffees are coffees, but not all coffees meet the requirements for being a specialty coffee.

So what? Why should I care?

The coffee beans are actually the seeds in the coffea plant. It is found inside the red or purple fruit, and is often called a coffee cherry. Like all fruits, there are a lot of factors that go into the growing and harvesting of coffee plants. As such, they have various nuisances. The reality is that the coffee industry is similar to the wine world.